Powertrak CRM for Microsoft Customer Relationship Management Helps Increase Revenues.

February 4, 2010 by axonom121

In the past several years, MSI Systems Integrators, an IT solutions company, has experienced rapid growth. Its annual revenue jumped from about $133 million in 2002 to about $343 million by the end of 2006.
During this period of rapid growth, MSI experienced significant issues related to the amount and diversity of information pouring into the company. Information was scattered throughout several different kinds of applications, leading to frequent duplication of data and strained employee resources.
MSI decided that it needed a solution that could integrate its enterprise resource planning (ERP) and customer relationship management processes and information. The goal was to manage its data and personnel resources more effectively, streamline internal processes to respond to customers and opportunities more efficiently, and maintain the company’s growth for the long term.
The solution MSI chose was Microsoft Dynamics™ CRM, which includes modules for sales, marketing and customer service. MSI also worked with Microsoft Gold Certified Partner Axonom to deploy Powertrak for Microsoft customer relationship management. Powertrak integrates with Microsoft Dynamics CRM through the use of add-on modules that include advanced marketing, customer and partner portals, call center capabilities, service management and workflow features.
By redesigning its IT system with these products, MSI has dramatically transformed its internal processes and procedures. Benefits of the solution include:
• Improving bidding processes by 85%
• Handling resources, leads and marketing efforts more efficiently
• Achieving a $2.3 million return on investment
Learn more about the success Axonom has helped MSI achieve by downloading the full version of this case study, “Customer and Data Management System Helps Maintain Growth, Increase Revenues,” at: http://www.axonom.com/press/case_studies/casestudyinfo.asp

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